Why Should I Care About Branding?

Basically if you have a product or service you will want to have something that the community will identify with in order to create trust, recognition and ultimately a client, customer, supporter or donor.

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What is branding anyway? According to Merriam-Webster’s Dictionary:

branding

noun  brand·ing \ˈbran-diŋ\
Definition:  the promoting of a product or service by identifying it with a particular brand
First Known Use: 1913

Basically if you have a product or service you will want to have something that the community will identify with in order to create trust, recognition and ultimately a client, customer, supporter or donor.

If you are not sure what your brand is or if you have a brand that is helping you move forward successfully, then you will want to take time to identify what that is. How do you want the community to identify with your company or organization?

While there is not a single fix-all solution to formulating a brand, here are a few things to consider as you examine your current branding or begin to move towards a new one all together:

  • What is your Unique Selling or Service Proposition)? [USP click here to learn more]
  • What problem does your product or services solve?
  • What is your tagline
  • What colors represent best what you do? [yes a bit ethereal, but color does matter! Look for a post soon on this]
  • What are your core values, vision and mission for your company?

NEED HELP? Feel free to reach out by emailing silverkeysmedia @ yahoo.com or fill out the form below if you have questions or if you want to schedule a strategy session to get your story on track.